What you do matters and I can help you tell your story.

Branding Strategy

You have a limited time to tell your story well. Often, just a few seconds. I have 15+ years of helping companies adapt their core value to all communication channels.

Corporate Communications

I am an expert in helping leaders find their voice and communicate it with internal and external audiences. I specialize in About Pages, LinkedIn Pages & content, press releases, bios, and internal communications plans and execution.

Digital Marketing

I have written 3K+ SEO articles and dozens of email campaigns, fundraising packages, social media posts, microposts, blog posts, press releases, about pages, social profiiles, nonprofit marketing plans, and a host of customized "I need to communicate this..." pieces.

Nice to meet you. I’m Amanda.

I started out in newspapers and trade publishing and then the market shifted enormously to an online space. I got to be on the front end of developing websites as a resource for audiences and fell in love with user experience, SEO, and digital marketing.

Over the past 15 years, I have been involved in getting brands off the ground, defining go-to-market strategies, shifting brands from startup to growth stage, and streamlining corporate and executive communications. I've also written 30+ books for entrepreneurs, influencers, and executives.

I lean on my journalistic roots in everything I do. I ask great questions, dig for details, and follow ideas from start to finish. I know how to develop a brand voice, communicate with all levels of stakeholders, and expand thought processes for teams.

If you're looking for a writer who gets people smiling about what they do, I'm your gal. For the past five years, I've been working individually with professionals and executives to tell their personal brand stories through resumes, LinkedIn, and bios. I'd love to help you or your organization tell a story that matters.

Storytelling for the No. 1 Hospital in the World

I get to tell stories for Mayo Clinic - the No. 1 hospital in the world about people who truly make a difference.

KSB GIW Corporate Storytelling

I served on the content team and specialized in helping KSB tell stories on their blog and LinkedIn page surrounding customer questions, corporate pledges, and team introductions. This messaging showed the faces and stories behind one of the world's leading mining suppliers.

Bomgar Product & Sales Communication Lead

I was the comms link between our executive and sales teams defining messaging as we shifted from commercial to enterprise.

University of Mississippi Health Care

I was the first brand manager for this academic healthcare brand. We transitioned the previous view of "charity hospital" to world-class healthcare. I was mostly involved in internal communications and supporting departments in communicating within brand guidelines.

Healthcare Service Line Welcome Packet

As the internal brand manager, I helped multiple services define their messages and tell their stories.

Digital Marketing Consulting

I was hired to develop a digital marketing strategy based on PR, strategic partnerships, and SEO. I built an authoritative blog, fostered excellent relationships with industry associations and journalists, and partnered with adjacent service providers like text message marketing firms and email service providers.

Steve Seaton Speaking & Nonprofit Consultancy Branding & Launch

I helped a nonprofit leader expand his mission and brand his proven mentoring model.

Executive Branding & Advisement

I helped a healthcare and insurance business leader maintain his personal brand.

Tech Executive Bio for Virtual Conference

Tractor Supply SEO

I worked on a team to convert AI-generated content to SEO-rich, human-focused content to help Tractor Supply rank higher in pet supply searches. This content was incorporated into branded content from suppliers, so I do not have exact links to the content.

CIO Executive Council Website Rewrite

I contracted with a very famous copywriting expert to produce all new content for this website. The site has since been revamped as it has changed ownership. However, if you review my files, you can see my writing style, process, and understanding of user experience.

Tibco Spotfire Blogging

I was on the Tibco Spotfire blogging team for over four years. My content was considered the most authoritative and popular. I interviewed experts, developed interesting columns, and helped the company become an authoritative voice in a crowded business intelligence market.

The NRWA Newsletter

I edited for the monthly member newsletter for the National Resume Writers' Association for over two years.