KSB GIW Corporate Storytelling

Project background

I was hired by a content agency to help fuel the corporate messaging through the GIW Mining blog. We already had a lot of content surrounding the equipment, but the KSB (parent company), wanted to bring in corporate responsibility and a team focus twice a month.

I interviewed executives and gathered data from very limited resources, and aligned the messaging with the posts to make them approachable and interesting.

Final results

Here are a few links to some of my work:

+ KSB Group: Safe & Sustainable Mining Operations

+ Meet the Professors — Interview with Václav Matoušek

+ KSB Around the World: Mining Solutions in Sub-Saharan Africa

+ Desmond Wilson Raises the Bar for Pump Repair Services

My impact on this project is that I provided the company with a suite of approachable corporate messaging that integrated their need to communicate their commitment to people and ESG.