I get to tell stories for Mayo Clinic - the No. 1 hospital in the world about people who truly make a difference.

Storytelling for the No. 1 Hospital in the World

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I served on the content team and specialized in helping KSB tell stories on their blog and LinkedIn page surrounding customer questions, corporate pledges, and team introductions. This messaging showed the faces and stories behind one of the world's leading mining suppliers. 

KSB GIW Corporate Storytelling

I was the comms link between our executive and sales teams defining messaging as we shifted from commercial to enterprise.

Bomgar Product & Sales Communication Lead

I was the first brand manager for this academic healthcare brand. We transitioned the previous view of "charity hospital" to world-class healthcare. I was mostly involved in internal communications and supporting departments in communicating within brand guidelines. 

University of Mississippi Health Care

As the internal brand manager, I helped multiple services define their messages and tell their stories.

Healthcare Service Line Welcome Packet

I was hired to develop a digital marketing strategy based on PR, strategic partnerships, and SEO. I built an authoritative blog, fostered excellent relationships with industry associations and journalists, and partnered with adjacent service providers like text message marketing firms and email service providers. 

Digital Marketing Consulting

I helped a nonprofit leader expand his mission and brand his proven mentoring model.

Steve Seaton Speaking & Nonprofit Consultancy Branding & Launch

I helped a healthcare and insurance business leader maintain his personal brand.

Executive Branding & Advisement

Tech Executive Bio for Virtual Conference

I worked on a team to convert AI-generated content to SEO-rich, human-focused content to help Tractor Supply rank higher in pet supply searches. This content was incorporated into branded content from suppliers, so I do not have exact links to the content.

Tractor Supply SEO

 I contracted with a very famous copywriting expert to produce all new content for this website. The site has since been revamped as it has changed ownership. However, if you review my files, you can see my writing style, process, and understanding of user experience. 

CIO Executive Council Website Rewrite

I was on the Tibco Spotfire blogging team for over four years. My content was considered the most authoritative and popular. I interviewed experts, developed interesting columns, and helped the company become an authoritative voice in a crowded business intelligence market. 

Tibco Spotfire Blogging

I edited for the monthly member newsletter for the National Resume Writers' Association for over two years.

Tibco Spotfire Blogging

Project background

Final results