The SaaS menu company was venturing into the printed menu space. I helped them craft a marketing campaign (email) for the announcement and we followed it up over the next few months with new features and ways to use the development.
A/B tested headlines and narrowed down to: MustHaveMenus: Introducing Quick. Easy. Printing.
+ Mailed to list of 30K and secured 35% open rate and 17% click-throughs.