Executive Voice & Visibility Advisory

Context

A company's credibility and influence are shaped by the voices that represent its thinking to the world.

The leaders I work with already carry deep expertise and define thought leadership in their space. They need a trusted partner to help them translate that expertise into clear, intentional visibility, deciding what to say, how much to say, and how to stay authentic.

That's where I come in. I help leaders navigate voice, narrative, and visibility so they show up as a trusted authority in the right places, for the right reasons.

My Role

I worked as an independent executive communications and visibility advisor for over 10 years, partnering with leaders and communications teams to bring clarity, judgment, and structure to how executive voice showed up publicly. My role was to strengthen how leaders represent organizational thinking from a personal perspective — bringing a differentiated point of view while remaining aligned with company priorities.

I reviewed and shaped thought leadership, advised on social media (particularly LinkedIn), op-eds, and speaking narratives, helping leaders make deliberate decisions on what to say, when to say it, and when not speaking was the stronger choice. This work often involved testing messaging before publication, sharpening points of view, and ensuring visibility aligned with internal priorities, constraints, and reputational considerations.

Across engagements, the focus was on leaving teams and leaders better equipped. I brought an external editorial lens to executive voice so that teams could be more consistent, credible, and intentional over time — without increasing dependence on corporate press or programmed content.

Results

Treating executive voice as a primary communications channel, not a side activity, changed how organizations showed up in the market. When leaders were intentional about social sharing and engagement, speaking, and authored perspectives, credibility traveled faster and landed with more trust than traditional corporate communications alone. Ideas gained traction without heavy amplification, audiences engaged more, and organizations saw stronger inbound interest driven by trusted, visible leaders.

Supported leaders with pilot leadership visibility programs that advanced their sales, expertise, and market resonance

  • A VP of sales for a major consulting firm used my support in executive social sharing and thought leadership to strengthen their trust-based sales cycles, creating warmer entry points and reinforcing credibility during active deals.

  • A nonprofit leadership team applied the visibility strategy to expand its market presence, using executive voice and speaking engagements to reach new audiences beyond traditional fundraising and communication channels.

  • A technology foundry used executive-level visibility and authority narratives to attract senior leaders to its events, increasing investment and capital discussions.

Repositioned leaders and expanded audiences when core messages stalled

  • Clarified positioning for executives needing to pivot their core message: tightened taglines, redefined positioning statements, and strengthened introductions, bios, and business development scripts.

  • Reworked speaking narratives for leaders to reflect current expertise and market relevance, helping them secure new speaking opportunities and engage audiences beyond their existing networks.

  • Solidified networking and outreach materials (one-pagers, board bios, pitch decks) so founders, fractionals, and leaders could start and reopen conversations that created momentum. 

Developed a practical benchmark for how executives think and communicate

  • Built pattern-level insight through 5,000+ hours of executives and advisory work, identifying how executives actually frame decisions, influence across teams, solve complex problems, and explain value.

  • Applied that benchmark to internal communication and visibility strategy, helping organizations decide which voices to elevate, what narratives to prioritize, and how leadership thinking should show up across social, speaking, and authored content. 

  • Used the benchmark to guide leaders through career redefinition and pivot points, ensuring transitions — new roles, board readiness, post-exit identity — reinforced authority.

  • Tested executive voice against Fortune 500-level expectations, drawing from enterprise-scale work to understand what holds weight with boards, buyers, peers, and senior stakeholders.